How long did it take for businesses, practitioners and the academic community to incorporate Hofstede's work on cultural dimensions? It was a pretty nifty idea in the business culture of the 1980s to assert that a spectrum of cultural values should play a role in decisions and workplace dynamics. Because you can have a meeting in London and then a few hours later in Rio or even simultaneously via video conference, connecting with partners and clients, not to mention multi-national workforces assembling from migration, defining cultural elements in our interactions allowed for individuals to become more cognizant of culture.
2 Interesting reads review the prominent role Hofstede's Dimensions have come to play in business communication culture.
Hofstede’s Cultural Dimensions 30 Years Later: A Study of Taiwan and the United States
Ming-Yi Wu, Western Illinois University
A Quarter Century of "Culture's Consequences": A Review of Empirical Research Incorporating Hofstede's Cultural Values Framework